Direct Marketing Educational Foundation comes to San Diego State!

The 2009 DMA Conference will be taking place in San Diego.  Professor Belch has announced that he will be co-sponsoring the Direct Marketing Educational Foundation.

Typically before the DMA Conference takes place, there is a one week academic conference.  

On October 19, San Diego College Day will occur, allowing students from local colleges and universities to learn about career opportunities in direct and interactive marketing.  Students will also have the opportunity to visit the conference exhibit hall. 

Stay tuned for more information!  

To learn more about DMA '09, please visit: dma09.org 

New Frontiers In Tracking Consumer Exposure

A recent article in the Wall Street Journal by Stephanie Kang explores how one ad firm is trying to track *multimedia* consumer exposure to marketing.   Given that marketers have usually been able to measure the success of their ads one medium at a time, this presents a new frontier of possibility for integrated marketing communications. 

The article, entitled "Ad Firm Tracks Consumers Across Media" is available here:

http://www.commercialalert.org/news/archive/2008/10/ad-firm-tracks-consumers-across-media