New Frontiers In Tracking Consumer Exposure

A recent article in the Wall Street Journal by Stephanie Kang explores how one ad firm is trying to track *multimedia* consumer exposure to marketing.   Given that marketers have usually been able to measure the success of their ads one medium at a time, this presents a new frontier of possibility for integrated marketing communications. 

The article, entitled "Ad Firm Tracks Consumers Across Media" is available here:

http://www.commercialalert.org/news/archive/2008/10/ad-firm-tracks-consumers-across-media