He was keynote at the Academy of Advertising Conference in San Mateo, CA in April.
He also presented a keynote address at the 13th International Conference on Corporate and Social Marketing Communications in Maribor, Slovenia in May 2008
Together with Professor G. Belch he published a paper titled "Integrated Marketing Communications" in the International Encyclopedia of Communications
And, again with Professor G. Belch, he has a forthcoming article on the State of the Art Integrated Marketing Communications, to be published by Sage Publications.
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