Professors to Edit International Encyclopedia of Marketing

Professors George and Michael Belch have just announced their participation in the forthcoming Wiley International Encyclopedia of Marketing.

The professors have been invited to be editors of the Integrated Marketing Communications volume of the Encyclopedia, a project spearheaded by Professors Jagdish Sheth and Naresh Malhotra.

The volumes are designed to be a stand-alone reference for their respective fields, bringing together specially commissioned and carefully edited entries from an international team of leading scholars and teachers.

The International Encyclopedia of Marketing is currently slated for release in April 2009.