From Response: "Local TV Ad Revenue Expected To Fall in 2009"

In another ripple effect from the suffering economy, Response magazine reports that TV ad revenue will be another victim of hard financial times.

http://www.responsemagazine.com/responsemag/Breaking+News/Local-TV-Ad-Revenue-Expected-To-Fall-in-2009/ArticleStandard/Article/detail/565689

From the NYT: "As the Economy Worsens, Is There Money for Play?"

What ripples will be caused by the financial crises of the biggest automakers? This NYT article by Katie Thomas explores the trickle-down effects on marketing...

http://www.nytimes.com/2008/11/16/sports/16sponsor.html?partner=rss&emc=rss

Direct Marketing Educational Foundation comes to San Diego State!

The 2009 DMA Conference will be taking place in San Diego.  Professor Belch has announced that he will be co-sponsoring the Direct Marketing Educational Foundation.

Typically before the DMA Conference takes place, there is a one week academic conference.  

On October 19, San Diego College Day will occur, allowing students from local colleges and universities to learn about career opportunities in direct and interactive marketing.  Students will also have the opportunity to visit the conference exhibit hall. 

Stay tuned for more information!  

To learn more about DMA '09, please visit: dma09.org 

New Frontiers In Tracking Consumer Exposure

A recent article in the Wall Street Journal by Stephanie Kang explores how one ad firm is trying to track *multimedia* consumer exposure to marketing.   Given that marketers have usually been able to measure the success of their ads one medium at a time, this presents a new frontier of possibility for integrated marketing communications. 

The article, entitled "Ad Firm Tracks Consumers Across Media" is available here:

http://www.commercialalert.org/news/archive/2008/10/ad-firm-tracks-consumers-across-media

Professors to Edit International Encyclopedia of Marketing

Professors George and Michael Belch have just announced their participation in the forthcoming Wiley International Encyclopedia of Marketing.

The professors have been invited to be editors of the Integrated Marketing Communications volume of the Encyclopedia, a project spearheaded by Professors Jagdish Sheth and Naresh Malhotra.

The volumes are designed to be a stand-alone reference for their respective fields, bringing together specially commissioned and carefully edited entries from an international team of leading scholars and teachers.

The International Encyclopedia of Marketing is currently slated for release in April 2009.

IMC Students Pitch In: The New River Project

Students in Professor Belch's IMC class are pitching in and putting their IMC skills to work in the real world:  the class is preparing a plan to address problems faced by the New River, which is considered one of the most polluted waterways in North America.  

The New River flows up north from Mexicali, and so it receives waste and refuse from manufacturing plants operating in Mexico as well as runoff from farm industry chemicals and human waste from the Mexicali population.  The river is said to contain everything from uranium, arsenic, and mercury to PCB and a host of other biological contaminants.  Despite its dire situation, the river is competing with other issues for the attention and funds of the powers that be.

In a time of environmental concerns, the class is challenged with finding how to make the river cleanup a priority with the decision makers holding purse strings, both in Sacramento and Washington D.C.

For more information about the Calexico New River Project, please visit  www.calexiconewriver.com

IMC Faculty updates: M. Belch

Professor Belch, IMC Faculty Advisor, has had a busy summer!

He was keynote at the Academy of Advertising Conference in San Mateo, CA in April.

He also presented a keynote address at the 13th International Conference on Corporate and Social Marketing Communications in Maribor, Slovenia in May 2008

Together with Professor G. Belch he published a paper titled "Integrated Marketing Communications" in the International Encyclopedia of Communications

And, again with Professor G. Belch, he has a forthcoming article on the State of the Art Integrated Marketing Communications, to be published by Sage Publications.